Statistic regarding IKEA customers: favorite audio equipment companies

AIlon has analyzed 26804 people from Germany who have a very high affinity to IKEA and compared the mean values with a representative sample of the population.

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Music | IKEA

March 24, 2022

This statistic visualizes the favorite audio equipment companies of that part of the German population, with a high affinity for the furniture retailer "IKEA", in comparison to the total population. Especially pronounced is the positive correlation with Bose and Teufel, as well as the decreased value for Marshall and Akg.

This bar chart visualizes, how an affinity for the brand "IKEA" correlates with a preference for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Bose" is increased by 67.31% .

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