Statistic regarding Zara customers: favorite audio equipment companies

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

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Music | Zara

March 24, 2022

This statistic shows the favorite audio equipment companies of that part of the German population, with a strong preference for the fast fashion label "Zara", in comparison to the total population. Very noticeable is the positive correlation with Bose and Beats By Dre, as well as the decreased value for Marshall and Akg.

This bar chart visualizes, how an affinity for the brand "Zara" correlates with an affinity for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "Bose" is increased by 48.02% .

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