Statistic regarding Henkel customers: favored parties

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Politics | Henkel

March 23, 2022

This statistic visualizes the most popular parties of that part of the German population, with a strong preference for the chemical company "Henkel", in comparison to the total population. Especially pronounced is the preference for the parties: Bündnis 90 Die Grünen, Die Linke, FDP and the aversion to the parties: SPD, CDU, AfD.

This bar chart visualizes, how an affinity for the brand "Henkel" correlates with a preference for the displayed Politics affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "Bündnis 90 Die Grünen" is increased by 92.7% .

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