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Politics | IKEA
March 24, 2022
This statistic visualizes the most respected parties of that part of the German population, with a strong preference for the furniture retailer "IKEA", in comparison to the total population.
Very noticeable is the preference for the parties: Bündnis 90 Die Grünen, FDP, Die Linke and the aversion to the parties: SPD, CDU, Republican Party (US).
This bar chart visualizes, how a preference for the brand "IKEA" correlates with an affinity for the displayed Politics affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Bündnis 90 Die Grünen" is increased by 74.77% .
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