Statistic regarding Nike customers: favored parties

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Politics | Nike

March 24, 2022

This statistic shows the favored parties of that part of the German population, with a high affinity for the fashion label "Nike", compared to the total population. Very noticeable is the preference for the parties: Bündnis 90 Die Grünen, FDP, AfD and the aversion to the parties: SPD, CDU, Freie Wähler.

This bar chart visualizes, how a preference for the brand "Nike" correlates with a preference for the displayed Politics affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have a preference for "SPD" is decreased by 42.47% .

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