Statistic regarding Apple customers: hobbies

AIlon has analyzed 28825 people from Germany who have a very high affinity to Apple and compared the mean values with a representative sample of the population.

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Recreation | Apple

March 23, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the tech company "Apple", in comparison to the total population. The largest outliers in the positive range are: Erneuerbare Energie, Photography, Drohnen and in the negative range are: Cooking, Sewing/knitting/crocheting, Gardening.

This bar chart visualizes, how an affinity for the brand "Apple" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Apple" customers to have a preference for "Erneuerbare Energie" is increased by 85.38% .

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