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Recreation | Henkel
March 23, 2022
This statistic visualizes the hobbies of that part of the German population, with a high affinity for the chemical company "Henkel", in comparison to the total population.
Very noticeable is the increased value for Wellness, Meditation, Painting, as well as the negative correlation with Comics, Lotto, DIY/carpentry.
This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Wellness" is increased by 119.61% .
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