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Recreation | IKEA
March 24, 2022
This statistic visualizes the hobbies of that part of the German population, with a strong preference for the furniture retailer "IKEA", compared to the total population.
The largest outliers in the positive range are: Photography, Kino, Erneuerbare Energie and in the negative range are: Gardening, Sewing/knitting/crocheting, Cooking.
This bar chart visualizes, how an affinity for the brand "IKEA" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have a preference for "Photography" is increased by 77.64% .
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