Statistic regarding Nike customers: hobbies

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Nike

March 24, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the fashion label "Nike", compared to the total population. The largest outliers in the positive range are: Photography, Travelling, Erneuerbare Energie and in the negative range are: Sewing/knitting/crocheting, Cooking, Gardening.

This bar chart visualizes, how a preference for the brand "Nike" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have a preference for "Photography" is increased by 50.05% .

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