Statistic regarding Vichy customers: hobbies

AIlon has analyzed 4967 people from Germany who have a very high affinity to Vichy and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Vichy

March 23, 2022

This statistic visualizes the hobbies of that part of the German population, with a strong preference for the cosmetics brand "Vichy", compared to the total population. Extremely pronounced is the increased value for Wellness, Cooking, Reading books, as well as the decreased value for Comics, DIY/carpentry, Lotto.

This bar chart visualizes, how an affinity for the brand "Vichy" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vichy" customers to have an affinity for "Wellness" is increased by 82.0% .

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