Statistic regarding WhatsApp customers: hobbies

AIlon has analyzed 70236 people from Germany who have a very high affinity to WhatsApp and compared the mean values with a representative sample of the population.

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Recreation | WhatsApp

March 23, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the Telecommunications company "WhatsApp", compared to the total population. Very pronounced is the positive relation to Photography, Travelling, Erneuerbare Energie, as well as the negative relation to Sewing/knitting/crocheting, Cooking, Gardening.

This bar chart visualizes, how an affinity for the brand "WhatsApp" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WhatsApp" customers to have a preference for "Photography" is increased by 35.74% .

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