Statistic regarding Zara customers: hobbies

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Zara

March 24, 2022

This statistic shows the hobbies of that part of the German population, with a strong preference for the fast fashion label "Zara", compared to the total population. Extremely noticeable is the increased value for Wellness, Photography, Painting, as well as the negative correlation with Gardening, Lotto, Comics.

This bar chart visualizes, how a preference for the brand "Zara" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "Wellness" is increased by 98.33% .

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