Butlers Brandfans: Shopping

AIlon analyzed 1,371 individuals from Germanywho have a very high affinity for Butlers and compared the aggregated values to a representative sample of the population.

Shopping | Butlers
This chart visualizes the affinities of people from Germany who are brandfans of Butlers with respect to Shopping. The most popular include Alnatura (51.75x), Mister Spex (44.44x), Budni (35.28x).
The lowest values include Walmart (-1.0x), Lekkerland (-1.0x), Metro (-1.0x), Penny (1.64x), Netto (3.15x).
The affinitiy factor describes how strongly a topic is over- or underrepresented in the audience compared to the population.
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