Statistic regarding Calvin Klein customers: favorite shopping brands

AIlon has analyzed 18301 people from Germany who have a very high affinity to Calvin Klein and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Calvin Klein

March 23, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the fashion label "Calvin Klein", in comparison to the total population. Very pronounced is the increased value for Groupon, Wayfair, Check24, as well as the negative relation to Fielmann, Woolworth, Aldi.

This bar chart visualizes, how a preference for the brand "Calvin Klein" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Calvin Klein" customers to have a preference for "Groupon" is increased by 131.3% .

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