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Shopping | Doritos
March 23, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the food manufacturer "Doritos", compared to the total population.
The largest deviations in the positive range are: Mister Spex, Wish, Aliexpress and in the negative range are: Fielmann, Schwab, Woolworth.
This bar chart visualizes, how an affinity for the brand "Doritos" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have an affinity for "Mister Spex" is increased by 143.18% .
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