Statistic regarding IKEA customers: favorite shopping brands

AIlon has analyzed 26804 people from Germany who have a very high affinity to IKEA and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

Current and correct figures can be generated at any time with a free account.

Create current statistics

Loading statistic. Please wait...


Shopping | IKEA

March 24, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the furniture retailer "IKEA", in comparison to the total population. The largest deviations in the positive range are: Zalando, Mister Spex, Wayfair and in the negative range are: Fielmann, Guenstiger.De, Bader.

This bar chart visualizes, how an affinity for the brand "IKEA" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Zalando" is increased by 86.86% .

Download

You need individual statistics or analyses on specific audiences?

Analyze any target group in our AIlon web application. Explore a variety of sample projects and get started right away for free.