Statistic regarding ING-DiBa brandfans: favorite shopping brands

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | ING-DiBa

March 24, 2022

This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the financial services company "ING-DiBa", in comparison to the total population. Very noticeable is the increased value for Hit, Sport Scheck, Metro, as well as the negative relation to Woolworth, Aldi, Lidl.

This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Hit" is increased by 135.82% .

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