Statistic regarding Twitch brandfans: favorite shopping brands

AIlon has analyzed 4128 people from Germany who have a very high affinity to Twitch and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Twitch

March 23, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the brand "Twitch", compared to the total population. The largest outliers in the positive range are: Mister Spex, Aliexpress, Steam and in the negative range are: Schwab, Fielmann, Woolworth.

This bar chart visualizes, how an affinity for the brand "Twitch" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Twitch" brandfans to have an affinity for "Mister Spex" is increased by 112.7% .

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