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Shopping | Zara
March 24, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the fast fashion label "Zara", compared to the total population.
Very noticeable is the positive correlation with About You, Zalando, Tk Maxx, as well as the negative correlation with Fielmann, Guenstiger.De, Bader.
This bar chart visualizes, how a preference for the brand "Zara" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "About You" is increased by 134.66% .
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