Statistic regarding Braun (Elektrogeräte) customers: socio economic scores

AIlon has analyzed 9390 people from Germany who have a very high affinity to Braun (Elektrogeräte) and compared the mean values with a representative sample of the population.

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Socioeconomic Score | Braun (Elektrogeräte)

March 23, 2022

This statistic shows the socio economic scores of that part of the German population, with a high affinity for the tech company "Braun (Elektrogeräte)", in comparison to the total population. The numbers for 70+ are increased, while the values for 0-20 are decreased compared to the total population.

This bar chart compares the "Braun (Elektrogeräte)" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute: 70+ is applicable to 52.91% of the "Braun (Elektrogeräte)" customers, in contrast to 20.63% for the total german population.
Socioeconomic status (SES) is an economic and sociological combined total measure of a person's work experience and of an individual's or family's economic and social position in relation to others. When analyzing a family's SES, the household income, earners' education, and occupation are examined, as well as combined income, whereas for an individual's SES only their own attributes are assessed. However, SES is more commonly used to depict an economic difference in society as a whole.

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