Statistic regarding Doritos customers: socio economic scores

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

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Socioeconomic Score | Doritos

March 23, 2022

This statistic visualizes the socio economic scores of that part of the German population, with a strong preference for the food manufacturer "Doritos", compared to the total population. The numbers for 70+ are increased, while the values for 51-60 are decreased in comparison to the total population.

This bar chart compares the "Doritos" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute: 70+ is applicable to 36.87% of the "Doritos" customers, in contrast to 20.63% for the total german population.
Socioeconomic status (SES) is an economic and sociological combined total measure of a person's work experience and of an individual's or family's economic and social position in relation to others. When analyzing a family's SES, the household income, earners' education, and occupation are examined, as well as combined income, whereas for an individual's SES only their own attributes are assessed. However, SES is more commonly used to depict an economic difference in society as a whole.

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