Rossmann Brandfans: Socioeconomic Score

AIlon analyzed 36,845 individuals from Germanywho have a very high affinity for Rossmann and compared the aggregated values to a representative sample of the population.

Socioeconomic Score | Rossmann
This chart visualizes the Socioeconomic Score of people from Germany who are brandfans of Rossmann and compares the values with the general population. The values for "0-20" are massively increased (+ 368.53%) while the values for "61-70" are massively decreased ( -65.35%).
Socioeconomic status (SES) is an economic and sociological combined total measure of a person's work experience and of an individual's or family's economic and social position in relation to others. When analyzing a family's SES, the household income, earners' education, and occupation are examined, as well as combined income, whereas for an individual's SES only their own attributes are assessed. However, SES is more commonly used to depict an economic difference in society as a whole.