Statistic regarding Zara customers: socio economic scores

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

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Socioeconomic Score | Zara

March 24, 2022

This statistic visualizes the socio economic scores of that part of the German population, with a strong preference for the fast fashion label "Zara", in comparison to the total population. The numbers for 0-20 are increased, while the values for 41-50 are decreased compared to the total population.

This bar chart compares the "Zara" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute: 0-20 is applicable to 29.2% of the "Zara" customers, in contrast to 12.69% for the total german population.
Socioeconomic status (SES) is an economic and sociological combined total measure of a person's work experience and of an individual's or family's economic and social position in relation to others. When analyzing a family's SES, the household income, earners' education, and occupation are examined, as well as combined income, whereas for an individual's SES only their own attributes are assessed. However, SES is more commonly used to depict an economic difference in society as a whole.

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