Statistic regarding IKEA customers: favorite tech brands

AIlon has analyzed 26804 people from Germany who have a very high affinity to IKEA and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology | IKEA

March 24, 2022

This statistic visualizes the most popular tech brands of that part of the German population, with a strong preference for the furniture retailer "IKEA", compared to the total population. Extremely noticeable is the positive correlation with Gmx, Toshiba, Netflix, as well as the negative correlation with Lg, Vonvon, D-Link.

This bar chart visualizes, how an affinity for the brand "IKEA" correlates with a preference for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Gmx" is increased by 88.0% .

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