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Technology | Zara
March 24, 2022
This statistic shows the most popular tech brands of that part of the German population, with a high affinity for the fast fashion label "Zara", in comparison to the total population.
Especially noticeable is the increased value for Toshiba, Gmx, Netflix, as well as the decreased value for Grundig, Braun, Wilkinson.
This bar chart visualizes, how an affinity for the brand "Zara" correlates with an affinity for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Toshiba" is increased by 111.92% .
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