Statistic regarding Netflix customers: favorite online travel agencies

AIlon has analyzed 14988 people from Germany who have a very high affinity to Netflix and compared the mean values with a representative sample of the population.

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Travel | Netflix

March 24, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a strong preference for the tech company "Netflix", compared to the total population. Especially pronounced is the increased value for Airbnb, Tripadvisor, Booking.Com, as well as the negative correlation with Berge & Meer, Hurtigruten, Royal Caribbean Cruise Line.

This bar chart visualizes, how a preference for the brand "Netflix" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Netflix" customers to have a preference for "Airbnb" is increased by 133.15% .

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