Statistic regarding ProSieben viewers: favorite online travel agencies

AIlon has analyzed 12412 people from Germany who have a very high affinity to ProSieben and compared the mean values with a representative sample of the population.

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Travel | ProSieben

March 23, 2022

This statistic visualizes the favorite online travel agencies of that part of the German population, with a strong preference for the media company "ProSieben", in comparison to the total population. The largest outliers in the positive range are: Airbnb, Skyscanner, Tripadvisor and in the negative range are: Berge & Meer, Öger Tours, Studiosus Reisen.

This bar chart visualizes, how a preference for the brand "ProSieben" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ProSieben" viewers to have an affinity for "Airbnb" is increased by 85.71% .

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