Statistic regarding Zara customers: favorite online travel agencies

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Travel | Zara

March 24, 2022

This statistic visualizes the favorite online travel agencies of that part of the German population, with a strong preference for the fast fashion label "Zara", in comparison to the total population. The largest deviations in the positive range are: Urlaubsguru.De, Tripadvisor, Airbnb and in the negative range are: Öger Tours, Berge & Meer, Schauinsland Reisen.

This bar chart visualizes, how a preference for the brand "Zara" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Urlaubsguru.De" is increased by 97.77% .

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