Statistic regarding Alnatura customers: favored values

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Values | Alnatura

March 23, 2022

This statistic visualizes the favored values of that part of the German population, with a high affinity for the shopping brand "Alnatura", compared to the total population. Extremely noticeable are the positive values for Migration, Sustainability, Human rights and the negative values for Christianity, Religion, Minimalism.

This bar chart visualizes, how an affinity for the brand "Alnatura" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have an affinity for "Migration" is increased by 119.83% .

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