Statistic regarding Dolce & Gabbana customers: favored values

AIlon has analyzed 8886 people from Germany who have a very high affinity to Dolce & Gabbana and compared the mean values with a representative sample of the population.

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Values | Dolce & Gabbana

March 23, 2022

This statistic visualizes the favored values of that part of the German population, with a high affinity for the fashion label "Dolce & Gabbana", compared to the total population. Especially pronounced are the positive values for Sustainability, Human rights, Migration and the negative values for Minimalism, Christianity, Religion.

This bar chart visualizes, how a preference for the brand "Dolce & Gabbana" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dolce & Gabbana" customers to have an affinity for "Sustainability" is increased by 84.19% .

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