Statistic regarding Edeka customers: favored values

AIlon has analyzed 42511 people from Germany who have a very high affinity to Edeka and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Values | Edeka

March 23, 2022

This statistic shows the most important values of that part of the German population, with a high affinity for the shopping brand "Edeka", in comparison to the total population. Very pronounced are the positive values for Sustainability, Migration, Animal rights and the negative values for Minimalism, Christianity, Supports LGBT.

This bar chart visualizes, how a preference for the brand "Edeka" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Edeka" customers to have an affinity for "Sustainability" is increased by 54.23% .

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