Statistic regarding ING-DiBa brandfans: favored values

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Values | ING-DiBa

March 24, 2022

This statistic shows the most important values of that part of the German population, with a high affinity for the financial services company "ING-DiBa", compared to the total population. Extremely pronounced are the positive values for Migration, Human rights, Sustainability and the negative values for Christianity, Astrology, Religion.

This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Migration" is increased by 117.44% .

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