Statistic regarding ProSieben viewers: favored values

AIlon has analyzed 12412 people from Germany who have a very high affinity to ProSieben and compared the mean values with a representative sample of the population.

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Values | ProSieben

March 23, 2022

This statistic visualizes the favored values of that part of the German population, with a high affinity for the media company "ProSieben", in comparison to the total population. Very noticeable are the positive values for Migration, Sustainability, Atheism and the negative values for Christianity, Religion, Astrology.

This bar chart visualizes, how a preference for the brand "ProSieben" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ProSieben" viewers to have a preference for "Migration" is increased by 58.1% .

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