Statistic regarding WhatsApp customers: favored values

AIlon has analyzed 70236 people from Germany who have a very high affinity to WhatsApp and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Values | WhatsApp

March 23, 2022

This statistic shows the most important values of that part of the German population, with a high affinity for the Telecommunications company "WhatsApp", compared to the total population. Extremely noticeable are the positive values for Migration, Sustainability, Atheism and the negative values for Christianity, Religion, Astrology.

This bar chart visualizes, how a preference for the brand "WhatsApp" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WhatsApp" customers to have a preference for "Christianity" is decreased by 26.64% .

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