Statistics about the brandfans of Billabong in Germany

Last updated 07/08/2020

AIlon is a multi-award winning for artificial intelligence for market research which uses a representative sample of the population. AIlon has been fully funded by the European Union and the German Ministry of Economics as a driver of key-techonolgies in the European Union.

AIlon analyzed 2,371 individuals from Germany who have a very high affinity for Billabong and compared the aggregated values to a representative sample of the population.

Billabong
Billabong International Limited is a surf company, primarily a clothing retailer that also produces accessories, like watches and backpacks and skateboard and snowboard products under other brand-names. Founded in 1973 by Gordon and Rena Merchant, the company first traded on the Australian Securities Exchange in 11 August 2000. The name "billabong" is derived from the Wiradjuri word "bilabaŋ" that refers to a "creek that runs only during the rainy season". As of September 2013, Von Zipper, and Element were two of the prominent brands that Billabong owns. Honolua Surf Company, Kustom, Palmers Surf, Xcel, Tigerlily, Sector 9 and RVCA were the company's other brands. In 2018 Billabong International Limited was acquired by Boardriders, Inc, owner of rival brand Quiksilver.
Type
Subsidiary
ISIN
AU000000BBG6
Industry
Retail
Founded
1973; 47 years ago Gold Coast, Queensland, Australia
Founder
Gordon Merchant
Headquarters
Burleigh Heads, Queensland, Australia
Key people
David Tanner, Chief Executive Officer
Products
Apparel, sporting goods
Revenue
A$1.27 billion
Net income
A$25.7 million
Number of employees
~6,000
Parent
Boardriders, Inc.
Website
www.boardriders.comwww.billabong.com