Statistics about the brandfans of Braun (Elektrogeräte) in Germany

Last updated 01/01/2020

AIlon is a multi-award winning for artificial intelligence for market research which uses a representative sample of the population. AIlon has been fully funded by the European Union and the German Ministry of Economics as a driver of key-techonolgies in the European Union.

AIlon analyzed 1,000 individuals from Germany who have a very high affinity for Braun (Elektrogeräte) and compared the aggregated values to a representative sample of the population.

Braun (Elektrogeräte)
Braun GmbH, formerly Braun AG, is a German consumer products company based in Kronberg im Taunus, Germany. From 1984 until 2007, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005. In 2012, De'Longhi bought perpetual rights from Procter & Gamble to manufacture Braun-branded products in the small appliance segment, but Procter & Gamble continues to own the Braun brand.
1921; 100 years ago Frankfurt, Germany
Max Braun
Kronberg im Taunus, Germany
Area served
Key people
Alessandra Dolfini, Global Braun & Venus Vice President Prof. Oliver Grabes, Head of Design Dieter Rams, Head of Design
Electric razors Hair care appliances Epilators Electric toothbrushes
Procter & Gamble Licensees:De'Longhi Kaz Incorporated Zeon Ltd.

Statistics about people with an affinity for Braun (Elektrogeräte)