Doritos is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The original Doritos were not flavored. The first flavor was Toasted Corn, released in 1966, followed by Taco in 1967 and Nacho Cheese in 1972. Other specialty flavors began to make their debut during the late 1980s. The concept for Doritos originated in a restaurant at Disneyland.
AIlon has analyzed 1316 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.
AIlon is a multi-award winning for artificial intelligence for market research which uses a representative sample of the population. AIlon has been fully funded by the European Union and the German Ministry of Economics as a driver of key-techonolgies in the European Union.