Statistics about the brandfans of Lego in Germany

Last updated 01/01/2020

AIlon is a multi-award winning for artificial intelligence for market research which uses a representative sample of the population. AIlon has been fully funded by the European Union and the German Ministry of Economics as a driver of key-techonolgies in the European Union.

AIlon analyzed 1,000 individuals from Germany who have a very high affinity for Lego and compared the aggregated values to a representative sample of the population.

Lego
Lego System A/S is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.
Trade name
The Lego Group
Type
Private Aktieselskab
Industry
Toys
Founded
10 August 1932; 88 years ago
Founder
Ole Kirk Christiansen
Headquarters
Billund, Denmark
Number of locations
42 offices 
Area served
Worldwide
Key people
Jørgen Vig Knudstorp Niels B. Christiansen
Products
Lego
Revenue
38.5 billion kr. 
Operating income
10.8 billion kr. 
Net income
8.3 billion kr. 
Total assets
27,877,000,000 Danish krone
Owners
Kirkbi A/S The Lego Foundation
Number of employees
18,800+ 
Website
lego.com

Statistics about people with an affinity for Lego