The challenge

Our client spends the majority of its marketing budget on influencer marketing. The problem? Our client had developed methods to evaluate the quality of influencers, but had not found a way to validate the fit of the influencer to the respective target group.

Results

AIlon can validate the advertising effectiveness of each individual influencer within each defined target group. So we could determine that the selection of the influencers fits the target group quite well, however it was clear that more relevant influencers are missing in the portfolio and above all that the budget distribution amongst the individual influencers did not represent the advertising effectiveness. In some cases, three times more money was invested in influencers with low relevance within the target group and lower advertising effectiveness than in the top 3 influencers combined.
Thanks to AIlon the customer was able to budget the Influencer according to advertising effectiveness and thus, work more efficiently in the context of the target group.