Market growth for small businesses | AIlon in Marketing

Market growth for small businesses

Marketing in Fashion

  • Extended understanding of the target group
  • Customer-oriented marketing
  • Increased budget efficiency

For the young manufacturing company specialised in sustainable women's fashion, the focus in the past has been on regional direct sales. For the next step, sales throughout Germany with its own online shop, a clear understanding of the target group was essential in order to use the available marketing budget specifically on those advertising channels that are most relevant for the target group.
Scattering losses pose business-threatening expenses for the company, which must be reduced to a minimum.

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The target group analysis, conducted for the company using AIlon, was then included as the basis for the entire marketing strategy in national online sales.
Furthermore, the results presented in the online dashboard were made available to all employees in the marketing area for day-to-day operations.
With the information provided, the company was able to increase its marketing efficiency enormously and to ensure a promising market entry into the national business.