Statistics regarding Kaufland customers in Germany
Last updated: March 24, 2022
Kaufland is a German hypermarket chain, part of the Schwarz Gruppe which also owns Lidl. The hypermarket directly translates to English as 'buy-land'. It opened its first store in 1984 in Neckarsulm and quickly expanded to become a leader in what was formerly East Germany. The chain operates over 1,200 stores in Germany, the Czech Republic, Slovakia, Poland, Romania, Bulgaria, Croatia and Moldova.
AIlon has analyzed 28533 people from Germany who have a very high affinity to Kaufland and compared the mean values with a representative sample of the population.