Statistic regarding Corona (Bier) customers: most popular entertainment influencers

AIlon has analyzed 1371 people from Germany who have a very high affinity to Corona (Bier) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Corona (Bier)

March 24, 2022

This statistic visualizes the most popular entertainment influencers of that part of the German population, with a high affinity for the food manufacturer "Corona (Bier)", in comparison to the total population. The largest deviations in the positive range are: Dwayne Johnson, Udo Bönstrup, Chris Tall and in the negative range are: Guido Maria Kretschmer, Daniela Katzenberger, Ilka Bessin.

This bar chart visualizes, how an affinity for the brand "Corona (Bier)" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Corona (Bier)" customers to have a preference for "Dwayne Johnson" is increased by 6.04% .

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