Statistic regarding Alibaba Group customers: most popular food influencers

AIlon has analyzed 2271 people from Germany who have a very high affinity to Alibaba Group and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Alibaba Group

March 23, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a high affinity for the shopping brand "Alibaba Group", in comparison to the total population. Extremely pronounced is the positive relation to David Chang and Cornelia Poletto, as well as the decreased value for So Vegan and Deutschland is(s)t vegan.

This bar chart visualizes, how a preference for the brand "Alibaba Group" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alibaba Group" customers to have a preference for "David Chang" is increased by 4.65% .

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