Statistic regarding Carlsberg customers: favorite musicians

AIlon has analyzed 4301 people from Germany who have a very high affinity to Carlsberg and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Carlsberg

March 23, 2022

This statistic visualizes the favorite musicians of that part of the German population, with a strong preference for the food manufacturer "Carlsberg", compared to the total population. The largest deviations in the positive range are: The Thrillseekers, Eminem, Pink Floyd and in the negative range are: Pietro Lombardi, Zayn, Jürgen Drews.

This bar chart visualizes, how a preference for the brand "Carlsberg" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Carlsberg" customers to have an affinity for "The Thrillseekers" is increased by 9.98% .

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