Statistic regarding Nescafé customers: favorite musicians

AIlon has analyzed 4083 people from Germany who have a very high affinity to Nescafé and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Nescafé

March 24, 2022

This statistic shows the most popular artists of that part of the German population, with a strong preference for the food manufacturer "Nescafé", in comparison to the total population. The largest deviations in the positive range are: Richard Durand, Akon, Scorpions and in the negative range are: Sportfreunde Stiller, Rise Against, Marianne Rosenberg.

This bar chart visualizes, how a preference for the brand "Nescafé" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nescafé" customers to have an affinity for "Richard Durand" is increased by 4.92% .

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