Statistic regarding Deutsche Bank brandfans: most popular national newspapers

AIlon has analyzed 7160 people from Germany who have a very high affinity to Deutsche Bank and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Deutsche Bank

March 24, 2022

This statistic visualizes the most popular national newspapers of that part of the German population, with a strong preference for the financial services company "Deutsche Bank", compared to the total population. The preference for the newspapers "Handelsblatt", "Die Welt Kompakt", "Frankfurter allgemeine Zeitung" is considerably increased, while it is clearly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how an affinity for the brand "Deutsche Bank" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutsche Bank" brandfans to have a preference for "Handelsblatt" is increased by 115.19% .

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