Statistic regarding Expedia customers: most popular national newspapers

AIlon has analyzed 7180 people from Germany who have a very high affinity to Expedia and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Expedia

March 23, 2022

This statistic visualizes the most popular national newspapers of that part of the German population, with a strong preference for the tour operator "Expedia", in comparison to the total population. The preference for the newspapers "Handelsblatt", "Die Welt Kompakt", "Süddeutsche Zeitung" is strongly increased, while it is considerably decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how a preference for the brand "Expedia" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Expedia" customers to have an affinity for "Handelsblatt" is increased by 138.1% .

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