Statistic regarding Idee brandfans: most popular national newspapers

AIlon has analyzed 62601 people from Germany who have a very high affinity to Idee and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Idee

March 24, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a high affinity for the brand "Idee", compared to the total population. The preference for the newspapers "Die Zeit", "Frankfurter allgemeine Zeitung", "Süddeutsche Zeitung" is moderately increased, while it is strongly decreased for the newspapers "Neue Presse", "TAZ", "Ärzte Zeitung".

This bar chart visualizes, how a preference for the brand "Idee" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Idee" brandfans to have a preference for "Die Zeit" is increased by 26.14% .

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