Statistic regarding Mymuesli customers: most popular national newspapers

AIlon has analyzed 1543 people from Germany who have a very high affinity to Mymuesli and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Mymuesli

March 23, 2022

This statistic visualizes the most popular national newspapers of that part of the German population, with a strong preference for the food manufacturer "Mymuesli", compared to the total population. The affinity for the newspapers "Die Welt", "Süddeutsche Zeitung", "Die Zeit" is clearly increased, while it is strongly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how a preference for the brand "Mymuesli" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mymuesli" customers to have a preference for "Die Welt" is increased by 91.66% .

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