This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Wüstenrot & Württembergische
March 24, 2022
This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the financial services company "Wüstenrot & Württembergische", in comparison to the total population.
The affinity for the newspapers "Die Welt Kompakt", "Handelsblatt", "Süddeutsche Zeitung" is moderately increased, while it is clearly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".
This bar chart visualizes, how an affinity for the brand "Wüstenrot & Württembergische" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wüstenrot & Württembergische" brandfans to have an affinity for "Die Welt Kompakt" is increased by 141.0% .
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